execAttribution
execAttribution
Tracking Snippets, Marketing/Sales Touchpoint Collection, Single & Multi-Touch Attribution
Make sure you don’t have any loose ends
execAttribution delivers a fully customized and managed attribution strategy, designed to track marketing and sales touchpoints across every stage of the funnel. Our solution provides complete visibility into all collected touchpoints, supporting both single and multi-touch attribution models. We refine your historical touchpoint data by correcting, cleansing, and excluding irrelevant or misleading data.
By carefully curating touchpoints from pre-prospect acquisition through post-sale and repeat sales, execAttribution ensures an optimized attribution strategy that enhances customer funnel performance and maximizes ROI.
Key features of execAttribution
Click/View Attribution
Collects and stores marketing touch points (clicks and views) prior to knowing the identity of the prospect so they can be attributed later.
Touch Point Curation
Marketing and sales touchpoints can be sourced from disparate systems, sanitized, and related to the customer journey.
Attribution Modeling
Tailored single touch, multi-touch, and fractional credit attribution models.
Ready to learn more?
Interested in learning more about FunnelExec? We’d love to talk with you! Schedule a free, quick demo with one of our friendly team members and we will take you on a tour of our product. You can expect a low-pressure experience where we give you the information and let you decide.