Our solutions integrate student data from disparate systems to deliver a comprehensive view of the student journey—from initial marketing engagement to admissions decisions. By visualizing this full journey, institutions can precisely tailor and optimize their marketing and admissions efforts. This data-driven approach enhances recruitment strategies, efficiently grows student populations, and ensures wise stewardship of limited resources.

Common Applications

• Public Universities
• Community Colleges
• Private Non-Profit
• Private For-Profit
• Education Services

Connect

Break down barriers by connecting your institution’s diverse data systems and aligning your team around one unified view of the student funnel. By integrating disparate systems—including Ad Platforms, Web Properties, Customer Relationship Management (CRMs), Student Information Systems (SIS), and Financial Systems—you gain a comprehensive and connected student journey from the first marketing engagement to realized tuition revenue.

This unified data approach ensures that Marketing, Admissions, and Financial Leadership each have tailored insights while maintaining alignment across departments. By fostering transparency and collaboration, your team can move away from silos or adversarial dynamics and work collectively toward efficient student growth and success.

Visualize

Gain a comprehensive understanding of your student journey with FunnelExec's dynamic, role-specific dashboards. Our platform provides customized views for marketing, admissions, and finance teams, ensuring each department gets the insights they need to excel.

• Marketing Dashboards: Identify which campaigns and tactics drive the most efficient student acquisition. Track performance metrics, lead sources, and engagement to optimize marketing spend and allocate resources to strategies that deliver the best results.
• Admissions Dashboards: Access data that empowers you to manage admissions representatives effectively, monitor how prospects move through the funnel, and identify opportunities to boost conversion rates and individual performance.
• Finance Dashboards: Dive into tuition and cost projections, including marketing spend, at the academic program level. Understand which programs are operating at a surplus and which are losing money, enabling data-driven decisions to optimize resource allocation and ensure financial sustainability.

With FunnelExec's execInsights, your institution gains the clarity needed to identify opportunities for improvement and build a foundation for optimizing critical metrics across the student journey.

Optimize

Turn insights into impactful action with FunnelExec's powerful optimization tools. Our platform enables your institution to identify opportunities, streamline processes, and enhance performance across all aspects of the student journey.

With FunnelExec, you can:

• Automate and Enhance Workflows: Reduce manual effort and improve consistency by automating key processes, from targeted campaigns to student engagement tracking.
• Forecast and Plan Strategically: Leverage predictive analytics to anticipate enrollment trends, optimize resource allocation, and align financial planning with institutional goals.
• Measure and Improve ROI: Identify high-performing strategies and reallocate resources to the campaigns, programs, and tactics that deliver the best results.
• Collaborate Across Departments: Share real-time insights seamlessly, ensuring alignment and transparency in decision-making.

FunnelExec transforms optimization into an ongoing process, enabling your institution to continuously refine strategies, improve efficiency, and deliver better outcomes for students and staff alike.