FunnelExec is a multi-faceted, proven solution that unifies your team around an optimized funnel.

ironFocus provides a Data as a Service (Daas) Platform called FunnelExec and accompanied support services to companies needing to make better informed data driven decisions regarding investments in their customer funnel.

Conduct a comprehensive inventory of all past, present, and planned marketing tactics. This includes tagging and targeting strategies, as well as defining desired outcomes to ensure alignment with your goals.

Evaluate all customer engagement points, including web forms, shopping carts, phone numbers, chat agents, applications, and email addresses. This step identifies how prospects express interest or make purchases.

Take stock of all relevant information systems—such as ad platforms, marketing automation tools, CRMs, ERPs, revenue recognition systems, and expense tracking software—that store data related to the customer journey.

Identify potential customer journeys stemming from marketing tactics through capture mechanisms to information systems. We then simulate and audit these journeys to uncover attribution gaps, integration issues, and data capture challenges that hinder journey visualization and optimization.

Collaborate with clients to implement necessary changes at the system and process levels. This includes adjustments to ad platforms, tagging strategies, web properties, and information systems to remediate audit findings and create a solid foundation for implementation.

Deploy the FunnelExec suite of products to connect, visualize, and optimize your unique client funnel, transforming insights into actionable results.

“FunnelExec is an innovative solution providing essential insights that power our marketing and digital lending efforts. They have been an invaluable extension of our team for 5+ years.”

MONEEK LANGSTON
Vice President of Digital & Strategic Marketing
Mortgage Investors Group